Lisa Kuesel Traynor
Executive Vice President, Chief Operating Officer
Lisa Kuesel Traynor serves as Executive Vice President, Chief Operating Officer for USLI. Previously, she held the position of Senior Vice President of Personal Development. Ms. Kuesel Traynor first joined USLI in 2004 to help develop USLI’s Personal Development team from the ground up, consisting at that time of a new internal college (People's College), fitness center and wellness programs (Slainte) and fundraising/philanthropy/events (Community Spirit). She transitioned into the role of Executive Director of Personal Development, adding Benefits, Facilities, Graphics and Social Media, USLI University, Corporate Events and Travel.
Ms. Kuesel Traynor has been a crucial point person for many USLI initiatives, including the construction of our expanded campus in Wayne, PA, the development and building of our presence in branch offices across the U.S. and the re-branding of USLI. She also played a key role as President in the creation of USLI’s first nonprofit organization, the CARE2 Fund, which enables USLI employees to request donations to charities or causes to which they have a personal connection, as well as fundraising with our company and customers towards major global philanthropic efforts. Additionally, she also oversees senior leadership of USLI’s Renewal Underwriting teams, as well as Information and Underwriting Technology teams, and strongly supports the importance of women in leadership across our company.
Ms. Kuesel Traynor has 20+ years of experience in the health, wellness and education fields, having graduated from West Chester University with a Bachelor of Science degree as a Health and Wellness Specialist as well as a Master of Science degree in Exercise and Sport Physiology. Before joining USLI, Ms. Kuesel Traynor served as Director of the Graduate Hospital Executive Health and Sports Medicine Center and then went on to create Premiere Health and Fitness in Malvern, PA. She has served as an adjunct professor at both West Chester University and Cabrini College and is certified by the NSCA, ACE and IDEA.
Ms. Kuesel Traynor holds the Registered Professional Liability Underwriter designation as well as Associate in Commercial Underwriting, Associate in General Insurance and Associate in Insurance Services. In her free time, she enjoys ballet dance and theater, teaching fitness classes, cooking and spending time with her husband and two children.